Sell Like Crazy By Sabri Suby Book Summary

 

Introducing “Sell Like Crazy“: The Ultimate Guide to Boosting Your Sales and Supercharging Your Business

In today’s fiercely competitive business world, the ability to sell effectively is crucial for success. Whether you’re an entrepreneur, a sales professional, or a small business owner, mastering the art of selling is the key to driving revenue, expanding your customer base, and achieving sustainable growth.

And that’s where “Sell Like Crazy” comes in.

Concepts

  • Think like a Billionaire
  • What do they spend their time on? What tasks do they focus on? In short, what do they invest themselves in?
  • They invest only in assets that provide a positive return.
  • Most Important Asset is their TIME
  • Main Reason why most of the business owners fails is their obsession with little chores
  • Questions indicates that you are busy in your business
    • Do you wonder where your next client is going to come from?
    • Are you overwhelmed and overworked with trivial activities?
    • Are you not focussing on high-yielding, revenue-producing activities?
    • Are you trading time for money and not earning your true value?
    • Are you stuck in a state of feast or famine?
    • Are competitors with inferior products and services seeing more success than you and stealing your market share?
  • Successful Business Indications
    • Customers chase you, and not the other way around.
    • Predictability and consistency generate new leads, clients, and revenue.
    • You speak only to highly-qualified prospects you can actually help.
    • You have an automated lead-generation system that delivers new customers on demand with minimal human effort.
    • You focus only on the Highly Leveraged Activities that produce revenue.
  • Its not about Your Product or Service
    • Its about Your Ability to Sell Your Product or Service
    • Money is not in the Products & Services, money is in Selling Product & Services.
    • Market Does not pay you for best product it rewards you for solving problems
    • Transaction happens when value of your product outweighs the price you are asking
    • The Bigger problem you solve, the more you will get paid
  • Your Focus should be on
    • Understanding Market & Your Prospect
    • Deepest Desires
    • Pains
    • Fears
    • Hopes
    • Dreams
    • You need to know better than competitor
    • Craft Marketing message the effectively communicate how do you solve the problem
  • The 4 % Rule for Moving the Money Needle
    • Applying 80/ 20 Rule in business activities
    • Understand which 4 % of activities gives your 64 % revenue, make a list of it & automate everything else
    • Audit your time & use app like toggle
    • Calculate your Hourly Rate
    • Delegate those task which cost you less than your hourly rate
  • How to Sell Like Crazy

As a Owner, Your Single Most Responsibility is to SELL

    • You are not it baking business… you are in business of selling your product & service
    • Focus on Selling & Marketing in other words revenue generating activities
    • You should be NUMBER ONE at Selling in your business
    • Sales Trumps All
    • I don’t care how talented you are, how fortunate your upbringing was, or even if you had a better education or opportunities than me. You simply can’t outwork me. Ever.
    • Kill The ‘Little Bitch’ Inside
    • You want to make your ‘why’ so big that your ‘how’ becomes easy
  • The $500K Learning Curve
  • A Wiser Investment than Savings, Stocks , Or Real Estate
  • Phase – 1

👤 Understand & Identify your Dream Buyer

    • The Larger Market Formula
      • 3 % Buying Now
      • 17 % Information Gathering Mode
      • 20 % Problem Aware
      • 60 % Problem Not Aware
    • How to Take Customers from “Just Looking” to “Shut up & Take My Money ”
      • Attract
      • Educate
      • Nurture
      • Gets Prospect To Act
    • The Halo Strategy
    • Create Your Dream Buyer Avatar
    • Nine Question to Define Your Dream Buyer
      • Where does your dream buyer hang out or congregate ?
      • Where does your dream buyer get their information ?
      • What are their biggest Frustration & Challenge
      • What are their hopes, dreams & desires ?
      • What are their biggest fears ?
      • What is their preferred form of communication ?
      • What Phrases , exact language , and vernacular do they use ?
      • What does a day in your dream buyer’s life look like ?
      • what makes them happy ?
    • The End Result
  • Phase – 2

🎣 Craft the Perfect Bait for Your Dream Buyer

  • HCVO : High Value Content Offer
  • Value Based Marketing
  • Only Marketing Morons Believe that no one reads long form Copy
  • Comparison Direct Quote Vs Value Based
  • HCVO Rules
    • Create an Attention Grabbing Headline
      • Use Numbers
      • Create Irresistible Intrigue
      • Show them whats in for them
    • Make sure every point touches a burning Issue
    • KISS Keep it Simple Silly
  • Phase – 3

📩 Capture Leads & Get Contact Details

  • Create a Killer Opt In Page
  • Examples
  • Follow Up
  • Phase – 4

🥣 The Godfather Strategy

  • Make Your Prospect an Offer they Cant Refuse
  • The One Unbreakable Rule of Marketing that can ensure your suceess
  • Sell What People Want to Buy
  • Create a details sheet : Feature & Benefits
  • Create Your Offer
  • 7 Steps to Create Power Guarantee
    • Study the competition
    • Laser in your Strength
    • Be Specific
    • Choose a Payback
    • Test Measure & Refine
    • Put it Front & Center
    • Give your Guarantee a name
  • Phase – 5

Traffic

  • Critical Importance of Unit Economics
  • Three Types of Traffic
  • How to take traffic from Tinder to Netflix & Chill
  • Google Ads Copy
  • How to Write a Facebook Ads
  • Phase – 6

The Magic Lantern Technique

  • Phase – 7

Sales Conversion

    • Sales Mechanism
    • Sell Like a Doctor
    • Finding Your Prospect’s Why
  • Phase – 8

Automate & Multiply

    • Email Marketing
      • It Gives 40 times return on investment
    • The Battle for Attention in Inbox
      • Get It Delivered
        • Email delivery is important as today sending an email is not easy
        • Delivery depends on
          • Sender Reputation
          • Bounce & Complain Rates
          • Receipt Engagement
        • The Platform
      • Get It Opened
      • Get It Clicked

In conclusion, “Sell Like Crazy” is not just another sales book; it’s a powerful resource that will revolutionize your approach to selling. Whether you’re a seasoned sales professional or just starting out, this book equips you with the knowledge and tools to sell like never before.

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